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It is observed that a website having a blog has an increasing visitors to the site. The blog can further help your site to go up the ladder in the search engine rankings, meaning more visitors will find your site and click through it, thus leading to an increase in sales, plus the blog will help you to be more engaging with the market you are targeting, which again will further improve your profit.
But be advised that you will only attain these benefits if the blog posts themselves will have many people find them interesting, informative and can easily be shared. Let us give you some guidelines on how your writing of blog posts become successful.
The first thing you have to do before you start writing a blog is to know what you are going to write about, and this means you need to conduct a research. By making a research, you are making sure that you have understood what you are going to write even before you post it, thus ensuring a successful blog. Be reminded that the blog you will be writing needs to be relevant to the product or service you are selling, and especially it should be different from those written by your competitors.
Thus, it is suggested that you take the time to find a topic that is right for your blog, research it to make it accurate, and make it as interesting as you can.
The second step to make your blog successful is making a great opening, composing of a title and the first paragraph. It is revealed by some researches that these opening features will have only 80 percent visitors reading them and that only 20 percent will read on, and the main reason is that the readers did not find them sufficiently interesting and thus were not hooked at the beginning of your blog.
Your best tip then is to begin simply as you start your blog, and this means not immediately introducing technical and complicated information that could possibly may not want the reader to continue reading.
Another point of consideration on your blog are the images you put on the screen, like a like or a short amount of text that may put off the interest of the reader. One way is to add at least one image with a caption, at a time, that will help readers to keep on reading.
Another tip to make your blog successful is to have your own point of view about something you are writing about. This is for the fact that unclear viewpoints and ideas that are now owned up by the writer can sound and make your blog weak, thereby not something worth sharing to others.